The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses) by Andrea Belz

Author:Andrea Belz [Belz, Andrea]
Language: eng
Format: mobi
Publisher: McGraw-Hill
Published: 2010-11-19T14:00:00+00:00

Spin-out also takes place in corporations where a newly developed product concept is not well aligned with the company’s core marketing strategy or key markets of interest. As described in Chapter 1, Everett Rogers’s Diffusion of Innovations discusses how Xerox ultimately spun out the original computer mouse to Apple because Xerox did not view it as a good fit with the company’s focus on copies and images.4

CONCEPT

Product Development Organizations

Spin-up, spin-in, and spin-out development work best in different environments. Spin-up works best when internal technical staff is highly competent and the company seeks to maintain product development knowledge in-house. Companies growing by acquisition use spin-in processes to integrate people and systems. Universities and research organizations typically spin out their technologies, as do companies with new products that do not align with their core marketing strategy.

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